November 27, 2022

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Elevator Pitch winner Strella Biotechnology has a ripe idea for solving major food waste problem – GeekWire

Katherine Sizov, left, CEO & co-founder of Strella Biotechnology, discusses her get in the Elevator Pitch opposition at the GeekWire Summit on Thursday alongside Amina Moreau, CEO of Radious Erin Rapid, co-founder and CEO of PairTree Devin Miller, co-founder and CEO of SecureSave and GeekWire co-founder John Prepare dinner. (GeekWire Photograph / Kevin Lisota)

The ride to the prime had a celebratory stop at the GeekWire Summit on Thursday, as the finale of the Elevator Pitch startup competitiveness topped a winner.

When the judging was all said and performed, Katherine Sizov, CEO & co-founder of Strella Biotechnology, creators of sensing technology that predicts the ripeness of produce, conquer out three other business people on phase at the event in Seattle.

Sizov manufactured it to the finals as the winner of Episode 4 during the third year of the GeekWire exhibit, which featured pitches getting manufactured in the 32 seconds it normally takes to get to the best of Seattle’s historic Smith Tower.

The Summit phase was only two steps off the floor on Thursday, but Sizov nonetheless rose to the celebration with her pitch about how her organization could assistance resolve a foodstuff waste difficulty that generates extra carbon emissions than all U.S. transportation mixed.

“To solve this difficulty, we build a proprietary sensing technologies coupled with software package that can explain to you how ripe generate is,” Sizov mentioned.

Katherine Sizov, CEO & co-founder of Strella Biotechnology, second from remaining, poses for a selfie with the Elevator Pitch judges: KIrby Winfield, Anthony Bontrager and Maria Colacurcio soon after her earn at the GeekWire Summit. (GeekWire Photo / Dan DeLong)

The firm has aided Washington condition apple and pear growers manage their stock dependent on shelf life in order to cut down foodstuff squander and increase the in general quality. Strella has monitored additional than 2 billion pieces of fruit to day.

Requested by a panel of judges why Strella couldn’t be a buyer application for serving to shoppers decide ripe avocados, for instance, Sizov claimed addressing the dilemma just before it will get to the store helps make far more feeling right now.

“The way that we glance at it is, let us say you went to the grocery retailer and each individual time you went there, you realized that your avocado experienced just two days of shelf lifetime, as a substitute of sometimes really hard, often mushy avocados,” she mentioned. “We feel that if we can address the supply chain inconsistencies, then finally the consumer is heading to get a extra consistent solution.”

The four Elevator Pitch finalists ended up selected from types this period that bundled sustainability, client solutions, FinTech, and the long run place of work.

Amina Moreau, CEO of Radious, through the Elevator Pitch finale at the GeekWire Summit. (GeekWire Picture / Dan DeLong)

Episode 1 winner Amina Moreau, CEO of Radious, pitched an online marketplace that turns homes, residences and other household attributes into workspaces, rentable by the day.

Devin Miller, co-founder and CEO of SecureSave, for the duration of the Elevator Pitch finale at the GeekWire Summit. (GeekWire Image / Dan DeLong)

Episode 2 winner Devin Miller, co-founder and CEO of SecureSave, pitched his company’s reason constructed crisis cost savings option created to assist individuals experience and be financially safe.

Erin Fast, co-founder and CEO of PairTree, in the course of the Elevator Pitch finale at the GeekWire Summit. (GeekWire Photo / Dan DeLong)

Episode 3 winner Erin Brief, co-founder and CEO of PairTree, pitched a service that presents tools, assets and assist to navigate and simplify the method of adoption.

The finalists all attained the GeekWire Summit stage by beating out two other entrepreneurs in every single of the 4 episodes.

The clearly show, offered by WestRiver Team, showcased a panel of judges that included Maria Colacurcio, CEO of Syndio and winner of Elevator Pitch time two Anthony Bontrager, handling director of WestRiver Group and Kirby Winfield, a longtime Seattle entrepreneur and founding basic lover of Ascend.vc.