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What is URL masking and what are the dangers for a website?

One of the many ways to leave a lasting impression on your target audience is by incorporating a professional and custom domain name for your website. Multiple Australian domains allow you to search and register the domain name that fits your requirements best.

With the help of the right domain hosting in Australia, you can improve your website’s user experience while adding value to your brand image. Many other tools in the market help with the same objectives. One of them is domain masking.

Let’s discuss domain masking, its working and key benefits for organisations below.

About Domain Masking

Domain masking, commonly known as URL masking, is an easy-to-understand technique that allows businesses to change the displayed URL based on requirements and objectives. All the masked domains, however, lead to the primary domain.

Multiple URLs are used to access the main domain. Here is a domain masking example for a better explanation.

  • Haircare & More is an online custom hair care solution provider with a main website, yourhairwecare.com.
  • As part of their social media marketing strategy, they want to focus separately on different elements of the main website landing page.
  • So, they decided to use domain masking for targeted marketing. They created two targeted URLs, shophaircare.com and blog.hairsolutions.com
  • Both these URLs lead to the main domain page of yourhairwecare.com 

How Does Domain Masking Work?      

  1. Choose a web hosting service provider or domain registrar that offers domain masking.
  2. Purchase the domain name you want for masking.
  3. Complete the configuration requirements for domain masking from the chosen web hosting provider’s dashboard.
  4. Once updated, check all the functionality links and aspects of the masked domain to ensure a proper flow, precisely as desired.
  5. Begin using the masked domain and monitor the performance to make necessary changes as required.

You can also use the redirect option on the server with proper configuration to send all requests from different URLs to the primary domain as part of domain masking.

Why Is Domain Masking Important for Organisations?

Organisations can significantly benefit from domain masking implementation. Some of the top reasons why organisations need domain masking include the following.

  • Targeted Marketing Campaigns

Businesses often run different marketing campaigns focusing on seasonal demand, niche targeting, new offers, etc. 

For this, domain masking is an excellent choice as it allows them to create new, specific, temporary URLs that can be leveraged to draw attention towards the particular marketing campaign without hindering the main domain website traffic.

  • Better User Experience

As part of branding, providing a better user experience is necessary for all businesses. With the help of simple and easy-to-remember URLs based on different aspects of the main website, they can create a proper flow for users without creating multiple domains or subdomains for each aspect.

  • Continuity Plan

Businesses tend to rebrand their website per the new objectives to keep up with the evolving objectives based on industry trends and statistics. However, changing the domain name can cause loss of existing customers. 

For effective continuity, domain masking will allow businesses to easily redirect the existing user traffic from the old domain to the new one without changing the primary URL.

  • Improved Security

Most businesses and organisations require high privacy to protect themselves from unexpected cyber-attacks. 

You can use domain masking to hide the critical or private information of the primary domain. This significantly reduces the chances of unauthorised access or hacks, benefiting organisations and website users.

Conclusion

Organisations seeking effective tools to improve website traffic management and overall business performance should implement domain masking, especially for marketing campaigns.

 It is important to note that domain masking requires ethical implementation as per guidelines. Ignoring the same can attract unfavourable situations for the organisation while increasing the scope of potential safety threats.