There are countless solutions to efficiently get a website up and running these days. However, you need to ensure that your site is easy to navigate and accessible to everyone. Making sure your website is easy to use and accessible for all will pay dividends long-term because you are opening yourself up to part of the community that others often forget about. Ensuring your website is adequate for your users will also ensure it benefits your business. I have broken down a few tips to help grow your business with an excellent website.
Your website might give your target audience a solution to complex problems or access to helpful content. But it is not supposed to be a treasure hunt. The buttons and navigation are supposed to be clear so the audience can explore your content intuitively. To accomplish this, go through the following:
- Breadcrumbs – Breadcrumbs track and display where a user is on a website. Breadcrumbs are helpful for eCommerce websites and content-heavy websites in particular. They allow users to return to a previous page effortlessly by retracing their steps.
- Design the navigation around the content – If your website is not very content-heavy, you should get away with primary navigation. However, if your website has many pages, you must implement a more detailed navigation strategy. Creating navigation menus that are extensive help to provide the audience with a clear path to find the information they need when there are large amounts of content on your site. The primary place to add navigation on your site is the menus in the site’s header. But it’s always a great idea to have multiple solutions to a problem. For example, you can include helping links in the footer of your website, so users can easily find the information they need even if they are at the bottom of a page. Navigation doesn’t have to be limited to the header and footer of the page; internal links within the content also help the user navigate to the content they are looking for.
- Clear language – Using simple, recognisable terms such as contact, services, and about in the navigation is usually recommended. Avoid using complex language simply for the sake of doing something unique. It could confuse the audience.
Accessibility signifies designing a website that can be used by everyone, especially users with cognitive, speech, auditory, motor, or visual disabilities. The following are some of the best examples to make sure your website is accessible:
- Support keyboard navigation – If you have users who have visual impairments, they are reliant on tools such as page readers and keyboards to navigate the content of your site. Using the Tab button on a keyboard, you can scroll through interactive content, such as text fields, buttons, and links. It is essential to put critical information into parts of your page, such as navigation, to help them find the content they are trying to find. It’s also essential to use image alt-tags and titles, so they know what it is when they come across an image.
- Use colour to communicate visual cues – You can bring patterns or text labels into play so users can distinguish between different types of information. Other visual cues, such as underlined or bold text or using shapes and different sizes, can also be an effective way to deliver the content.
If you are unsure where your website stands regarding accessibility, make use of an accessibility auditing service. It can help you determine whether your website works with assistive technologies so you can make any necessary amendments.
At DB IT, we are the experts in web design and branding and can help you with every step of the web design process. From planning the design of your website to delivering ongoing maintenance, optimisation, and updates, our team has the skills and expertise to help you get results!